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1月28日,宝洁全球总部正式宣布以570亿美元的价格,收购以生产吉列剃须刀及刀片、金霸王电池、欧乐-B 手动及电动牙刷闻名的吉列公司全部股份。两强联合目的在于充分利用全球化及新兴消费市场的崛起所带来的机遇。目前,中国已成为除美国外宝洁全球五大市场之一,且其业务增长最快。对此中国本土消费品制造商该如何应对?
On January 28, Procter & Gamble’s global headquarters formally announced that it will acquire all the shares of Gillette, known for Gillette razors and blades, Duracell batteries, Oral-B manual and electric toothbrush, for US$57 billion. The purpose of the two strong alliances is to make full use of the opportunities brought about by the rise of globalization and emerging consumer markets. At present, China has become one of the five largest markets in the world outside of the United States and P & G, and its business growth is fastest. How should Chinese domestic consumer goods manufacturers respond to this?