制造企业海尔企业文化建设为例,通过对世界著名企业的文化管理案例进行横向比较分析,从另一个视角阐述了企业文化对企业发展的重要性以及世界知名企业文化以及理论对我国企业界的影响,指出我国企业在营造特色企业文化中的关键以及在借鉴与学习先进企业文化中所面临的问题与误区。 As an example, the paper makes a comparative analysis of the cultural management cases of the world famous enterprises from another perspective and expounds the importance of corporate culture to the development of enterprises as well as the impact of world famous corporate culture and theory on the business community in our country. , Pointing out that the key to building a distinctive corporate culture in our country and the problems and misunderstandings we face in learning from the advanced corporate culture.