在我国,当前新的传播方式在改变了政府形象管理环境的同时,也在一定程度上多少给政府形象管理带来了新的重大的难题,但与此同时还给政府形象管理带来了新的机遇。在信息日益公开化、透明化的时代里,政府形象存在的问题,政府形象应该如何定位,如何提升政府形象管理能力,都是我们值得探讨的重大问题。 In our country, while the current new mode of communication has changed the image management environment of the government, to a certain extent, it has brought new and major problems to the government image management, but at the same time, it has brought new ideas to the government image management Opportunities. In an era of increasingly open and transparent information, the problems of the government image, how the image of the government should be located, and how to enhance the image management ability of the government are all major issues that we should explore.