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基于纳什讨价还价公平关切理论,通过建模分析,探讨了零售商具有相对公平关切以及制造商和零售商同时具有相对公平关切行为倾向的闭环供应链的定价机制,并用数值分析加以验证.研究表明公平关切行为倾向是零售商和制造商获取其对供应链系统利润分配的一种手段,这种相对公平偏好对闭环供应链系统成员的最优定价决策、效用函数以及闭环供应链系统的效用产生了一定的影响.
Based on the theory of Nash bargaining and fairness, this paper discusses the pricing mechanism of closed-loop supply chain with relative fairness concerns of retailers and relative fairness concerns between manufacturers and retailers through modeling analysis and verifies with numerical analysis. Concerns about behavioral tendencies are a means by which retailers and manufacturers obtain their profit distribution to the supply chain system. Such relative fairness preferences result in optimal pricing decisions, utility functions and the effectiveness of the closed-loop supply chain system for members of the closed-loop supply chain system A certain impact.