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如果不把那些滴水不漏却百无聊赖的营销教科书算上,本土营销界、广告界和策划界的好书,乏善可陈。掰着指头数,也就关于王志刚的《谋事在人》,王力的《恩波智业》,叶茂中的《广告人手记》,好像还有朱玉童的《曝光一个广告人的“阴谋”》和曾波的一本书,还算原创耐看之作,而想要再找一本能让人看着不忍放手的作品,恐怕就有些难了。偶尔和同行聊起这事,也大都有同感,免不了叹息。不是叹息这个行业里的“大师”越来越多,而是叹息现在“大师们”能读下去的书越来越少了。
If you do not put those dripped but bored marketing textbooks count, the local marketing, advertising and planning a good book, lackluster. Breaking the finger count, also on Wang Zhigang’s “Man in Business”, Wang Li’s “Empire,” Ye Mao’s “Advice Notes”, there seems to be Zhu Yu Tong’s “exposure of an advertiser’s” conspiracy “And a wave of books, fairly original look good for, and want to find a can let people look at the works can not bear to let go, I am afraid there is some difficulty. Occasionally and colleagues chat about this matter, but also most agree, will inevitably sigh. Instead of sighing More and more ”masters“ in the industry, but sighing Now ”Masters " can read less and less books.