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中国的艺术品市场发展到今天,最令人始料不及的也许就是资本的进入以及资本所带来的价值的重建与收藏文化的转型。艺术品市场中的艺术文化品牌建设是艺术资本化运作的首要任务和策略。随着市场经济的深入,资本的介入,艺术产业的发展,品牌建设成为艺术机构发展的文化代言,在对艺术资本化运作的基本原则中提到,艺术资本化运作不可忽视的原则就是要注重品牌和艺术文化形象原则。注重品牌和艺术文化形象的原则是保障艺术资本化运作能够长远可持续发展,并最终走向成熟的必要条件。
Perhaps the most unexpected thing about China’s artwork market today is the entry of capital and the reconstruction of values and the transformation of collection culture. The construction of artistic and cultural brands in the art market is the primary task and strategy for the operation of art capitalization. With the deepening of market economy, the involvement of capital, the development of the art industry, and brand building as the cultural endorsements for the development of art institutions, it is mentioned in the basic principle of the operation of art capitalization that the principle that art capitalization can not be neglected is to pay attention Brand and artistic culture image principle. The principle of focusing on brands and artistic and cultural images is a necessary condition for guaranteeing the long-term sustainable development of capital operation of art and eventually becoming mature.