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“凡人,这里不是你应该来的地方。”当二次元从一种边缘文化变为引领主流文化的亚文化,还有更多人希望打破“次元壁”。根据腾讯动漫用户研究数据,2016年以喜爱动画、漫画为主的核心二次元人群达到1.3亿人,比上年增长23%,而由动漫精品IP衍生出的泛二次元领域覆盖人群达2.1亿人,增长15%。这一年,国产动漫人群覆盖率首次超越日本。要想做年轻人的生意,不能仅仅做“二次元经济”的旁观者。2017年6月16日,由《商学院》杂志、中国经营者俱乐部与腾讯互娱事业群联合打造的“超级IP训练营”首站开启。
“Mortal, here is not where you should come. ” “When the second element changes from a marginalized culture to a sub-culture that leads the mainstream culture, there are more people who want to break the” Dimension Wall. “ According to the research data of Tencent’s anime users, the core two-dimentional population with animations and comics as the major themes in 2016 reached 130 million, an increase of 23% over the previous year, while the population covered by the Pan-second-level meta-IP derived from the animation premium IP reached 210 million People, an increase of 15%. This year, domestic animation crowd coverage for the first time beyond Japan. To be a young man’s business, you can not just do ”bye economy“ bystanders. On June 16, 2017, ”Super IP Training Camp“, the first station jointly established by ”Business School" magazine, China Businessmen’s Club and Tencent Interactive Entertainment Group, was opened.