促销活动有两个目的:增加与顾客的交流机会;提高活动结束后高平台期的业绩,并延长其时间。促销活动对于销售的提升确实有效果,但促销的目的更多在于和顾客交流,稳定现有顾客、吸引新顾客,而提升促销期间的销售只是附带产生的效益,不应放在首位。促销结束后要跟进与顾客的沟通,从而获得顾客对药店的感知信息,作出 The promotion has two purposes: to increase the chance of communication with customers; to enhance the performance of the high platform period after the event and to extend its duration. Promotions are really effective in boosting sales. However, the purpose of promotions is more to communicate with customers, to stabilize existing customers and attract new customers. Promoting sales during the promotion period is only an incidental benefit and should not be taken as the first priority. After the promotion to follow up with the customer communication, so as to obtain customer perception of the pharmacy information, made