在当今改革开放的商品经济大潮中，广告事业也随之发展起来。任何企业和商家在行销活动的推广中，都必须通过广告活动来达到，如果没有广告，就很难达成推广、行销的目的。因为在市场经济和行销的时代，惟有广告活动才是企业和商家的产品通向市场的桥梁，广告已成为现代企业经 In the current tide of reform and opening up to the commodity economy, the advertising industry has also developed. Any enterprises and businesses in the promotion of marketing activities, must be achieved through advertising campaigns, without advertising, it is difficult to reach the promotion, marketing purposes. Because in the era of market economy and marketing, advertising is the only way to business and business products to the market bridge, advertising has become a modern enterprise