英国康伦设计集团总裁迈克·赛登以其多年的商品外型及包装设计经验,就当前包装设计的全球性趋势回答记者提出的问题。问:在国际化的市场竞争下,商品包装设计要如何适应不同的地区文化?答:由于各国消费者背景,生活方式、消费品味的差异,均要融入文化的特性,针对其它竞争性的牌号做突破性设计。台湾生产的一种机车名叫“响尾蛇”,但在英文的 Mike Salin, president of Conlon Design Group, UK, with many years of experience in product appearance and packaging design, answered questions raised by reporters on the global trend of packaging design. Q: How to adapt to different regional cultures under the internationalized market competition? A: Due to differences in consumers’ backgrounds, lifestyle and consumer tastes in different countries, cultural characteristics should be integrated into other competitive brands Make a breakthrough design. A locomotive produced in Taiwan is called “rattlesnake” but in English