年轻化是目前汽车发展的趋势之一,也是各行各业的趋势,奇瑞的核心理念就是坚持以FUN为核心,打造年轻化的品牌。目前的媒体环境相对之前有很大的变化。虽然如此,但从汽车厂家的角度来看,无论渠道如何,奇瑞的核心更看重的是内容产出,其内容创意点能和奇瑞品牌核心理念以及目标人群关 Rejuvenation is one of the trend of the current automotive development, but also the trend of all walks of life, Chery’s core philosophy is to adhere to the FUN as the core, to create a younger brand. The current media environment has changed a lot compared to the previous one. However, from a car manufacturer’s point of view, no matter what channel, Chery’s core value is more content output, the content of its creative ideas and Chery brand core concepts and the target population