如今,民俗文化成为旅游研究者和旅游规划者的研究范畴,民俗旅游逐然兴起。文章在此基础上,指出了民俗旅游开发中的一些问题,并阐述利益相关者理论如何应用在民俗旅游开发当中,最后从当地政府、执行者、当地居民三者利益出发,提出民俗旅游开发的相关策略。 Nowadays, folk culture has become the research category of both tourism researchers and tourism planners, and folklore tourism has gradually emerged. Based on this, the paper points out some problems in the development of folk custom tourism, and expounds how the theory of stakeholders is applied in the development of folk custom tourism. Finally, from the interests of the local government, perpetrators and local residents, Related strategies.