智能家居是一个复杂的多设备智能系统,有别于手机、电脑、游戏机等单品,它需要中央控制设备、传感设别、传统电器甚至是普通灯、窗帘等相互连通配合,通过云端及智能中控的智能运算和控制逻辑,以实现丰富多彩的智能化家居应用。在智能家居设备和系统的营销中,单纯通过功能和参数,无法让消费者感受到智能化的体验。因此需要线下开设大量的体验空间,让消费者在触摸、观看和聆听中真切理解智能化家居系统带来的更安全、更高效和更健康的生活。本文从智能家居体验店的环境设计角度,探讨了消费者对智能家居产品的购买决策心理及影响因素,研究如何通过优化体验厅的整体环境、产品部署等视觉设计来提高消费者的理解效率和购买欲望。 Smart home is a complex multi-device intelligent system, different from mobile phones, computers, game consoles and other items, it requires the central control equipment, sensing settings, the traditional electrical appliances and even ordinary lights, curtains and other connectivity with each other through the cloud And intelligent control in the intelligent computing and control logic to achieve a variety of intelligent home applications. In the smart home devices and systems marketing, simply by the function and parameters, consumers can not feel the intelligent experience. Therefore, there is a need to open a lot of offline experience space so that consumers can understand, in touch, watching and listening, the safer, more efficient and healthier lives of intelligent home systems. This article explores the psychology and influencing factors of consumers’ purchase decision-making on smart home products from the perspective of environment design of smart home experience stores, and studies how to improve the consumer’s comprehension efficiency by optimizing the visual design of the experiential halls overall environment and product deployment. Desire to buy