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2002年11月14日,“欧洲首席创意大师”雅克·塞盖拉作为 Havas 集团的副主席兼集团首席创意总监出现在 Havas 集团本年度亚太创意峰会上。雅克曾是密特朗总统的竞选宣传伙伴,成功策划了1981及1988年两届总统大选的宣传活动。他为密特朗总统策划的“安静的力量”这一口号至今仍长留在法国人的记忆中。雅克曾出版了十多部著作,2000年在中国出版的《快乐广告人生》被评为当年“广告业十大好书”。与雅克谈话是一场思考的旅程,他带领你造访先哲,探询世界文化,解读创意本源,求索人性奥秘。他告诉你,爱才是你在这个行业存在并快乐的理由,广告并不是生活的全
On November 14, 2002, Jacques Segale, Europe’s chief creative guru, appeared at the Havas Group Asia Pacific Creative Summit this year as Vice Chairman and Group Chief Creative Officer of Havas Group. Jacques was Mitterrand’s campaign advocate for the success of the planned presidential campaigns in 1981 and 1988. His slogan “Quiet Power”, planned for President Mitterrand, still remains in French memory. Jacques has published more than a dozen books, published in China in 2000, “Happy Advertising Life” was named the year “advertising top ten books ”. Talk to Jacques is a journey of thinking, he led you to visit Sage, to explore the world culture, interpretation of origin of origin, and search for humanity mysteries. He told you that love is your reason for the existence and happiness in this industry, advertising is not the whole life