上海作为国际化大都市,其消费能力之大,超市数量之多,零售业竞争之激烈不言而喻。超市作为零售市场最具有代表性的购物场所,是现在普通老百姓购物最常光顾的地方。近年来,上海的超市数量越开越多,而且其规模与档次也提升很大。在中国所有的超市中,外资跨国超市仍然处于霸主地位,是超市中的标志和代表。 Shanghai, as an international metropolis, has a large spending power, a large number of supermarkets and a fierce retail competition. As the most representative shopping mall in the retail market, supermarkets are the place frequented by ordinary people nowadays. In recent years, the number of supermarkets in Shanghai more and more open, and its size and grade also improved greatly. Among all the supermarkets in China, foreign multinational supermarkets are still dominant and are the hallmarks and representatives in supermarkets.