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本文简要介绍了广电行业的现状,分析了大数据时代背景下,广电行业发展所面临的机遇和挑战。针对广电行业现状及发展所存在的瓶颈问题,提出了广电行业对潜在发展机遇所应采取的措施与手段,以及如何抓住机遇,在大数据时代开辟全新的发展模式,提出了一定的见解和实施方向。本文从技术发展、传媒产业发展这两个角度,展望广电媒体在大数据时代的发展态势。
This article briefly introduces the status quo of radio and television industry, analyzes the opportunities and challenges faced by radio and television industry in the era of big data. In view of the current situation and the bottleneck in the development of radio and television industry, this paper puts forward some measures and measures to be taken by the broadcasting and television industry for the potential development opportunities as well as how to seize the opportunity to open up a whole new development mode in the era of big data, and put forward certain opinions and Implementation direction. This article from the technical development, the development of media industry from these two perspectives, prospects of radio and television media in the era of big data development trend.