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对企业来说,名牌是企业人力、财力、物力等综合投入和科学运作的结晶;对国家来说,则是一个国家经济发展水平高低,经济实力大小的重要标志。随着市场竞争的日益国际化,名牌产品垄断市场格局正逐渐形成强大国际市场竞争能力。中国,迫切需要推出世界级名牌,让中国名牌走向国际市场。 现实篇:中国没有世界名牌 在我们日渐并轨“世界大市场”循环圈的关键时刻,我们却痛惜地看到:我国一些很上档次的商品,出口欧美却上不了星级商场的货架,甚至只能摆地摊。原因何在?
For enterprises, brand name is the crystallization of the comprehensive input and scientific operation of the company’s human, financial, and material resources; for the country, it is an important indicator of the level of economic development of a country and the size of its economic strength. With the increasingly internationalized market competition, the monopoly market pattern of brand-name products is gradually forming a strong international market competitiveness. China urgently needs to launch world-class brand names to make China’s famous brands go to the international market. Reality article: China does not have a world famous brand at the crucial moment when we are gradually merging into the “world market” cycle circle, but we are sorry to see that: Some of China’s high-grade goods are exported to Europe and the United States but they are not able to reach shelves of star-level shopping malls, or even only Can put a street vendor. What are the reasons?