广告对于经济而言,既是促进剂,又是晴雨表。广告的发展程度在某种意义上可以反映经济的活跃程度。然而在山西省,由于单一经济形势、滞后经济思想等多方面因素制约,山西的广告行业被描述为落后和萧条。本文通过对山西省广告行业现状进行调查,分析其存在问题的原因,从而有针对性、有计划性地提出规范山西省广告业的管理对策和实施方案。 For the economy, advertising is both an accelerator and a barometer. In a sense, the level of development of an advertisement can reflect the degree of economic activity. However, in Shanxi Province, Shanxi’s advertising industry has been described as backward and sluggish due to various constraints such as the single economic situation and lagging economic thinking. By investigating the status quo of the advertising industry in Shanxi Province and analyzing the causes of the problems, this paper puts forward the management countermeasures and implementation plans for regulating the advertising industry in Shanxi province in a targeted and systematic manner.