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标志是一种独特的符号造型艺术,它的主要功能在于帮助我们区分事物特征。标志广泛的存在于我们的生活中,其重要性也受到了社会大众的广泛认可。当今的数码技术和传播技术带给标志设计新的展示平台,新技术与新载体不仅丰富了标志的形式和创意手法,同时也促进了标志形态的发展与内涵的表达。本文以造型基础元素中“线”元素为切入点,分析其造型特征与表现在标识设计中的创意应用。
Logo is a unique symbol of the art of modeling, its main function is to help us to distinguish between features. Marks exist in our lives in a wide range of its importance has also been widely recognized by the community. Today’s digital technologies and communication technologies bring new display platforms, new technologies and new carriers to sign design, which not only enrich the form of signs and creative approaches, but also promote the development of sign forms and the expression of connotation. Based on the “line” element in the foundational elements, this paper analyzes the creative application of its styling features and performance in the design of logos.