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一、前言一段时间以来,价格战加上成本急速上涨使得中国奶业遍地狼藉:白奶卖成了白水,奶粉变成了面粉,奶片从钻石卖成了石头,酸奶刚起步就又在走价格战的老路,随着产能规模的上升,按照现在的做法只能是又一个白奶!但是刚进入2005年,三元袋装奶就涨了5分钱至1毛钱,这是中国奶业破天荒头一回。光明乳业随后表示,在商场超市销售的奶制品中的10%近期也会涨价,时间待定。蒙牛北京分公司的王经理表示,近日蒙牛500毫升的利乐枕型奶也将从每盒2.4元涨至每盒2.7元,并取消大部分优惠促销措施。除了这些行业巨头以外,其他企业普遍反
First, the foreword For a period of time, the price war plus the rapid cost increases make China’s dairy industry over and over: white milk sold into white water, milk powder into flour, milk slices from diamonds sold into stone, yogurt has just started walking The old road to price war, with the increase in production capacity, according to the current practice can only be another white milk! But just entering 2005, three yuan bagged milk rose 5 cents to 1 cents, which is China’s milk Industry once and for all time. Bright Dairy subsequently said that in the supermarket shopping malls 10% of dairy products will also rise in price in the near future, time to be determined. Mengniu Beijing Branch Manager Wang said that the recent Mengniu 500 ml Tetra Pak Pill Milk will also be 2.4 yuan per box rose to 2.7 yuan per box and cancel most of the discount promotions. In addition to these industry giants, other businesses generally anti-