前言驰名商标是我国所一直重视保护的问题,关于这一点我们可以在《商标法》和《反不正当竞争法》中得以看见。同时花样不断翻新的侵害驰名商标的行为也广泛的进入人们的视野。商标淡化理论得到越来越多人的重视。因此,有一个问题需要我们探讨,究竟驰名商标反淡化保护理论的前景是否广泛,其立法究竟需不需要完善,这在理论界都引起 Preface Well-known trademarks are issues that our country has always attached importance to protection. On this point, we can see it in the Trademark Law and the Anti-Unfair Competition Law. In the meantime, the constant revision of the pattern of infringement of well-known trademarks is also widely into people’s vision. Trademark dilution theory has been more and more people’s attention. Therefore, there is a problem that we need to explore. Whether the prospect of well-known trademark anti-dilutive protection theory is broad or not needs to be perfected in legislation.