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作为全球最牛的传媒大亨——新闻集团掌舵人默多克近两年似乎特别忙,先后被“窃听门”和与妻子邓文迪的离婚案缠身。不过,默多克旗下的一位高管、新闻集团全球副总裁高群耀,则在第八届德鲁克高层管理论坛上向人们透露出可能是令默多克更为头疼的另一件事:所谓的“主流媒体”不再影响主流人群。报纸没有了读者,电视台没有了广告,传统媒体还能依靠什么生存?依托于传统传播环境的默多克新闻集团,再过几年,会不会就变成浮云?
As the world’s most cattle media tycoon - news group at the helm, Murdoch seems particularly busy for the past two years, has been “bugging the door” and his wife, Wendi Deng divorce cases. However, one of Murdoch’s top executives, News Corp Global Vice President Gao Qunyao, revealed to the people at the 8th Drucker Senior Management Forum another thing that might have caused Mr Murdoch’s headache: The so-called “mainstream media” no longer affects the mainstream population. Newspapers without readers, television stations without advertising, traditional media can rely on what survival? Relying on traditional communication environment Murdoch News Corporation, in a few years, will it become a cloud?