初看这个选题还以为是编辑的哗众之意,但仔细想来这些年我及我的伙伴深受困扰的正是这个问题。广告是以创意为核心竞争力的产业。创意是广告的灵魂,是广告创作中最重要,并且将影响到最终传播效果的重要环节。从这个角度讲,创意本身是值钱的,创意不仅是文化,更是经济。 At first glance, this topic is thought to be the grandstanding of the editor, but it is precisely this question that comes to me deeply and deeply troubled by my friends and colleagues over the years. Advertising is based on creativity as the core competitiveness of the industry. Creativity is the soul of advertising, which is the most important part of creative advertising, and will affect the final transmission of an important part. From this perspective, creativity is valuable in itself, and creativity is not just culture but more economical.