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2015年11月中央经济工作会议提出经济领域的供给侧改革。与此相对应,广播电视媒体也面临着频率频道过剩、内容同质化的困境,而恰逢传统媒体向新兴媒体融合发展的变革期,如何转变生产思路,积极实行供给侧改革,这是广播电视媒体应该积极思考的问题。本文结合“四则运算”的改革思路,综合分析广播电视媒体的具体改革路径。
In November 2015, the Central Economic Work Conference proposed supply-side reform in the economic field. Corresponding to this, the radio and television media are also facing the dilemma of over-frequency channel and content homogeneity, which coincides with the transition period in which traditional media merged with emerging media. How to change production ideas and actively implement supply-side reform? This is a broadcast TV media should think positively about the issue. Based on the reform idea of “four operations ”, this article analyzes the specific reform path of radio and television media comprehensively.