历史上看中国安防企业并没有经历过严格意义上的经济寒冬,但刚过去的这场金融风暴却出乎我们的意料,起初大家认为金融危机与安防这类实体经济没关系或者说关系不大,但随着外销型企业的首先触冰,越来越多的安防企业开始感受到寒潮,纷纷在寒冬中厚积薄发、应需而变。与此同时,“品牌建设”出现在更多的企业发展命题之中。回望2009,我们惊喜地发现:一些注重技术创新和品牌锤炼的企业抓住机遇,西进东征、圈地攻城;一些具有胆识的企业家,抓住时机强化品牌建设,将企业引领到一个崭新的境地。本文将从营销的角度对行业的品牌建设进行粗略盘点,以供读者参考。 Historically, China’s security companies have not experienced the economic winter in a strict sense. However, the financial turmoil just passed beyond our expectations. At first, everyone thought that the financial crisis was not related to the real economy such as security. However, with the export-oriented enterprises first touch the ice, more and more security companies began to feel the cold wave, one after another in the win-win, should be changed. At the same time, “brand building ” appears in more of the enterprise development proposition. Looking back to 2009, we were pleasantly surprised to find that some enterprises focusing on technological innovation and brand tempering seized the opportunity to march westward and encircle the enclave. Some bold-minded entrepreneurs seized the opportunity to strengthen brand building and lead enterprises to A brand new situation. This article from the marketing point of view of the industry’s brand building a rough inventory, for readers reference.