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有人断言,中国进入了形象代言人的时代,确是如此,现在代言人的形象不绝于各类媒体,是常见的就是企业和产品的形象代言人,如濮存昕之于商务通和罗蒙西服,赵薇之于厦新电器,几乎有点名气的演艺界人士都成了某某产品的形象代言人。还有诸如文化代言人:据《解放日报》报道,国家图书馆馆长、著名哲学家任继愈先生将出任保护民族文化遗产公益广告代言人。任继愈将担任“保护民族文化遗产公益系列广告”之长城篇的形象代言人,他还将亲自审定广告文案。
Some people have asserted that China has entered the era of image spokesman, indeed, and now the image of the spokesman is endless in all kinds of media, is the common image of business and product spokesman, such as Pu Cunxin in the business and Romon suit, Vicki Zhao In Xiamen new electrical appliances, almost a little famous business people have become a certain product image spokesman. There are also cultural spokesmen: According to the “Liberation Daily” reported that the National Library Curator, Mr. Ren Jiyu famous philosopher will serve as protection of national cultural heritage public service ads spokesman. Ren Jiyu will serve as the spokesman for the Great Wall’s chapter on “Advertising on the Public Welfare of National Cultural Heritage”, and he will personally review the copy of the advertisement.