一件书籍设计作品或一幅海报,首先给人以强烈印象的往往是色彩、形象,而其中的结构处理则表现为隐性的,但形式结构在整个作品中所产生的作用却经常是根本性的。 见到有的作品,“点子”想得不错,却不能在画面处理中得到好的效果,所以我认为,有必要进一步把平面设计中的形式结构问题做为专题来研究,找出一些规律性的东西。 一般讲,现代海报的视觉冲击力更多的源于新奇的创意和形象(包括具象的和抽象的)当然不排除形式结构的处理,只是为了更明确地讲清这个问题,姑且把此称为“海报手法”。就像是歌曲中的歌词,更趋于文学性表达。而形式结构即如其中的乐曲。 做为一首歌,乐曲的旋律、节奏等是更纯粹的音乐表现手段,而在平面设计等视觉艺术作品中,形式结构等构成手法才是根本的“设计语言”,作品中“海报手法”的创意和文学性表述则带有随机因素。 我的前期设计,由于对画面构成章法的不得要领,“海报手法”运用得较多,如《阿Q-70年》的书籍封面设计,字母“Q”与阿Q头像偶合的新奇创意给人留下较深刻的印象,文学性创意的倾向在这个设计 A book design or a poster, first of all strongly impressed by the color, image, of which the structure of the performance of the recessive, but the formal structure of the work in the production of the role is often the fundamental Sexual. See some works, “ideas” think well, but can not get good results in the screen processing, so I think it is necessary to further the graphic design of the structural problems as a topic to study and find out some regularity s things. In general, the visual impact of modern posters derives more from novelty ideas and images (both figurative and abstract), of course, without excluding the formal structure, simply to clarify the issue more clearly “Poster Practice.” It is like a song in a song, which tends to be more literary. The formal structure is just like one of the songs. As a song, the melody and rhythm of the music are purely musical means of expression. In the visual arts such as the graphic design, the formal structure and other composing tactics are the fundamental “design language” and the “posters technique” The creative and literary statements come with random factors. My early design, because of the unjust essentials of the constitution of the screen, “poster techniques” are more used, such as “A Q-70 years” book cover design, the letter “Q” and Ah Q avatar couple novel ideas to people Left a deeper impression, the tendency of literary creativity in this design