“即墨”是胶东半岛上的一个古老的地名,它载荷着丰富而沉重的历史内容,有着厚重的道德底蕴,实验高中充分利用这一区位优势,结合学校实际,经过了“理念指导—资源诊断—目标定位—主题提炼—整体规划—行动研究—模式构建—营造文化”等八个创建环节,在“厚德”中传承,在“致远”中发展,结合社会主义核心价值观的教育实践活动,探索逐步形成了“厚德致远”的德育特色品牌。学校德育特色品牌营造是一种实践行为,是一种校本行动研 “Jimo ” is an ancient place name on the Jiaodong Peninsula. It contains a rich and heavy historical content and has a strong moral foundation. Experimental High School makes full use of this geographical advantage and combines the actual conditions of the school with the guidance of “ - Resource diagnosis - Target orientation - Topic refinement - Overall planning - Action research - Model building - Create culture ”and other eight links in the creation,“ Houde ”in the inheritance, in the“ Zhiyuan ”development, combined with the community The core values ​​of education practice, to explore and gradually formed a “morality Zhiyuan” moral characteristic brand. School moral characteristics of brand building is a kind of practice, is a school-based action research