武汉地区餐饮类老字号品牌众多,在历史、经济、市场改制等诸多因素的影响下,发展到今天已渐至萧条。国家“振兴老字号工程”的实施,给武汉餐饮类老字号的振兴与发展带来了新的契机。本文通过对武汉餐饮类老字号品牌的经营状况进行实地调研和分析,以期为其发展与振兴提供可行性建议。 There are many brands of old and famous restaurants in Wuhan. Under the influence of many factors such as history, economy and market restructuring, they have gradually become depressed. The implementation of the state “rejuvenating the old projects” has brought new opportunities to the revitalization and development of the old restaurant in Wuhan. This article carries on the field investigation and the analysis to the operating status of the old famous restaurant brands in Wuhan, with a view to providing feasible suggestions for its development and rejuvenation.