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笔墨是中国传统水墨画的基本语言形式和表现手段,具有深厚文化意蕴和自身特有的审美经验,是视觉形象与内在的意蕴的完美统一,本身具有的形式美和内涵与现代招贴艺术审美具有同构性。因而是现代招贴艺术具有民族性和现代审美价值的时代视觉符号体系,其独特的审美价值,对现代招贴设计中视觉语言形式与意义等各方面的创新提供了借鉴。
Ink and brush is the basic language form and expression means of Chinese traditional ink and wash painting. It has deep cultural connotation and its own unique aesthetic experience. It is the perfect unity of visual image and intrinsic meaning. Its own formal beauty and connotation are in the same state with modern poster art aesthetic . Therefore, the contemporary visual sign system of contemporary poster art, which has the nationality and the modern aesthetic value, provides its own reference for the innovation of the form and meaning of the visual language in the design of modern poster because of its unique aesthetic value.