在中西文化中,表示色彩的词语很丰富。但是,由于受本族文化的影响,对颜色及其所承载的文化信息的理解上也存在着很大的差异。在跨文化交际中,不仅要注意色彩词本身的基本意义,更要注意掌握它们在中西文化中的文化内涵的差异。 In Chinese and Western cultures, the words that express color are rich. However, due to the influence of native culture, there is also a big difference in the understanding of colors and the cultural information they carry. In intercultural communication, we should not only pay attention to the basic meaning of the color words themselves, but also pay attention to mastering the differences in the cultural connotation of the Chinese and Western cultures.