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档案(文字、声像)作为一种历史记录,真实地记载着人类社会活动和历史变迁的过程,同时也客观地记载着人类改造自然、征服自然、与自然灾害作斗争的生动事迹和壮丽场面。在新闻报道中,利用档案资料作新闻背景,对于丰富报道内容,拓展报道层面,深化报道主题,增强报道效果,有着极其重要的作用。在’98抗洪抢险斗争中,多家新闻媒体把相关的档案资料,巧妙地运用到新闻报道中,宣传力度大大增强。
Archives (texts and audiovisuals), as a historical record, truly contain the process of human social activities and historical changes. Meanwhile, they also vividly record the vivid stories and spectacular scenes of man’s transforming nature, conquering nature and fighting natural disasters . In the news coverage, the use of archival materials as a news background plays an extremely important role in enriching the coverage, expanding the coverage, deepening the coverage of the topics and enhancing the effectiveness of the coverage. During the fight against floods and floods in ’98, a number of news media used the relevant archival materials cleverly in the news reports, and their propaganda efforts were greatly enhanced.