“我们应该有自己的拳头产品,创出我们中国自己的名牌,否则就要受人欺负。”前国家领导人邓小平同志在1992年南巡讲话时高瞻远瞩地说。随着经济发展和人民生活水平的提高,在市场竞争日趋激烈的形势下,很多企业认识到争创名牌的重要性,提出了实施名牌战略的口号。为了适应发展的需求,1996年,国务院《质量振兴纲要》提出:“实施名牌发展战略,振兴民族 ”We should have our own fist products and create our own brand names in China, or we will be bullied by others.“ Comrade Deng Xiaoping, a former state leader, said in a far-sighted speech during the 1992 Southbound tour speech. With economic development and improvement of living standards of the people, with the increasingly fierce market competition, many enterprises recognize the importance of striving for brand names and put forward the slogan of implementing the brand strategy. In order to meet the needs of development, in 1996, the State Council’s ”Program for the Rejuvenation of Quality“ put forward: ”Implement the strategy of brand name development and rejuvenate the nation