一贯在PC市场风声水起的戴尔或许从来没有如同近日这般的为媒体的“热情”所烦恼。先是一则“冰激凌”广告惹恼了不少从事分销的从业者。戴尔凭借其独到的直销理念和做法赢得了今天的成就。但是仅此一家的特例就能够否定在商业流通环节中经销商们的价值么?! 于是乎联想和经销商们发出自己的声音……江湖传言中,戴尔中国甚至还成立了分销部。言与行的不同真是让人尴尬。 Dell, which has always been in the PC market, may not be as annoyed as the “passion” of the media so far. First, a “ice cream” advertising annoyed many engaged in the distribution of practitioners. Dell has won today’s success with its unique direct selling ideas and practices. But the only exception to this one would be to deny the value of distributors in the commercial circulation? So Lenovo and dealers make their own voices ... rivers and lakes rumors, Dell China has even set up a distribution department. The difference between saying and doing is really embarrassing.