出版社:McGraw-Hil出版时间:2012年5月18日,第一版从智能手机、电脑、牛仔裤到啤酒行业,来自不同国家的企业一包括中国、印度、墨西哥、土耳其等新兴市场国家一现在都在尝试通过自有品牌、高质量产品为自己赢得市场份额。这些新兴市场跨国企业的崛起及快速发展,让那些来自北美、西欧、日本等发达地区和国家的企业感受到了威胁,无论是在创新领域还是在品牌 Publisher: McGraw-Hil Published: May 18, 2012, the first edition From smart phones, computers, jeans to the beer industry, companies from different countries including emerging markets such as China, India, Mexico, Turkey, etc. All are trying to gain market share for themselves through their own brands and high quality products. The rise and rapid development of these emerging market multinational companies have caused threats to companies from developed regions and countries such as North America, Western Europe, and Japan, whether they are in the field of innovation or the brand.