企业的谋略,可谓是企业前进的强力推进器。而质量,常被营销界人士喻作产品的灵魂,企业的生命,是企业发展的基础。在企业的经营活动中,总有一个轻重缓急的问题,那么到底谁重谁轻,那一项应该排在第一位呢?这直接关系到企业在同类竞争者中的胜败沉浮,令当代的企业家不得不正视这个问题。美国有家生产强力胶水的公司为了推销它的新产品,便将一枚金币粘在墙上,许下诺言,谁能将金币从墙上摘下 Corporate strategy can be described as a powerful propeller for the advancement of the company. The quality is often referred to by the marketing community as the soul of the product. The life of the enterprise is the basis for the development of the company. In the business activities of enterprises, there is always a matter of priority. Then in the end, who should be the most important? Which one should be ranked first? This is directly related to the success or failure of enterprises in similar competitors, so that contemporary Entrepreneurs have to face this issue. In the United States, a company that produces strong glue in order to promote its new products, stuck a gold coin on the wall and promised to make it possible to remove gold coins from the wall.