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近些年来,我国市场经济呈现出极好的发展趋势,对于高等院校体育专业来说具有一定的冲击力,使得高校发展不得不改变策略,适应时代发展需求。具体来说是从如下方面着手展开的:体育产业化概念、战略目标等,通过上述形式促使体育产业获得极好的发展,形成体育产业化观念,实现协调发展,并且逐步成为新的经济增长点。本文具体阐述了当前高等院校体育产业化的现状,并提出相应的优化措施。
In recent years, the market economy in our country shows an excellent trend of development, which has a certain impact on the PE major of institutions of higher learning. As a result, the development of colleges and universities has to change tactics to meet the development needs of the times. Specifically, it starts from the following aspects: the concept of sports industrialization and its strategic objectives. Through these forms, the sports industry will be given an excellent development, the concept of sports industrialization will be formed, the coordinated development will be achieved, and a new economic growth point will be gradually established . This article elaborates the status quo of sports industrialization in colleges and universities and puts forward corresponding optimization measures.