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近年来,随着经济的快速发展,郑州逐渐成为中国重要的区域性旅游中心。相对于郑州旅游业的蓬勃发展,旅游纪念品的发展却显得相对滞后,难以形成旅游业新的增长点。如何定位并设计出个性鲜明、独具特色的郑州特色旅游纪念品,成为目前亟待解决的问题。本文强调在“一带一路”背景下,从文化内涵及创新的角度进行郑州特色旅游纪念品的设计,明确设计原则与方法,探索解决方法及对策,深入挖掘地方特色,以开发出独具特色的郑州旅游纪念品。
In recent years, with the rapid economic development, Zhengzhou has gradually become an important regional tourism center in China. Relative to the vigorous development of tourism in Zhengzhou, the development of tourist souvenirs appears to be relatively lagging behind, it is difficult to form a new growth point of tourism. How to locate and design distinctive distinctive and unique tourist souvenirs in Zhengzhou has become an urgent problem to be solved. This paper emphasizes the design of Zhengzhou tourism souvenirs from the perspective of cultural connotation and innovation under the background of “One Belt, One Road ”, clarifies principles and methods of design, explores solutions and countermeasures, digs local features and develops distinctive features Zhengzhou tourist souvenirs.