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在竞争激烈的移动通信市场,竞争的重点已经从价格战、技术战、客户争夺战,进入了品牌理念战。如何让品牌理念落地,使客户更能感受到、体验到、触摸到品牌的内涵,从而赢得客户的心理认同,无疑是所有移动运营商重点考虑的策略问题
In the highly competitive mobile communications market, the focus of competition has shifted from price warfare, technology warfare and customer warfare to brand warfare. How to make the brand concept landing, so that customers feel better, experience, touch the brand’s content, so as to win the customer’s psychological identity, is undoubtedly all mobile operators to focus on strategic issues