在经济高速发展的今天,商标在企业发展过程中扮演着越来越重要的角色,企业对商标的保护力度显著增强,但随之出现的商标抢注行为愈加突出。一、商标抢注的现状近年来,商标抢注的现象呈现逐年增多,愈演愈烈之势。随着里约奥运会的闭幕,体育界名人姓名被抢注成商标的现象又被业界扒了出来, In today’s rapid economic development, trademarks play an increasingly important role in the development of enterprises. The protection of trademarks by enterprises has been significantly enhanced, but the ensuing trademark squatting has become even more prominent. First, the status quo of trademark squatting In recent years, the phenomenon of trademark squatting shows increasing year by year, the trend intensified. With the closing of the Rio Olympic Games, the celebrity name of sports industry was preemptively registered as a trademark.