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通过网络资源查阅相关资料,以及通过查阅相关书籍、文献资料等,深入了解自媒体概念及其特征。主要采用文献资料法和逻辑分析法进行研究,从自媒体的角度出发,研究自媒体兴起及其发展的过程中对体育文化传播所带来的影响。阐述自媒体时代与体育文化传播的密切联系,揭示自媒体迅猛发展的今天如何有效利用自媒体资源,以及通过自媒体的传播如何更好地带动体育文化的传播,最后做出相应的总结。
Access to relevant information through the Internet resources, as well as access to relevant books, literature, etc., in-depth understanding of self-media concepts and their characteristics. Mainly using literature and logical analysis of research methods, from the media point of view, from the rise of the media and its development process of the impact of sports culture. It elaborates the close relationship between media age and sports culture, reveals how to make effective use of self-media resources since the rapid development of media, and how to promote the sports culture’s communication better through media self-propagation.