最近有些说法认为,随着分众媒体的兴起和发展,以电视为代表的大众媒体的发展前途开始令人担忧,更有甚者认为“电视广告行将落寞”。然而,央视市场研究公司的数据却显示:2004年上半年,中国电视媒体广告收入达到789亿元(刊例价),同比上升35%,以此速度发展,中国很快就能成为世界第二大电视广告市场。 Recently, some people think that with the rise and development of Focus Media, the development of the mass media represented by TV is beginning to be a cause for concern. What is more, the view is that “TV advertising is about to fall.” However, according to data from CCTV market research firm, in the first half of 2004, the advertising revenue of China’s television media reached 78.9 billion yuan (case price), an increase of 35% from the same period of last year. With this speed of development, China will soon be the second in the world Big TV advertising market.