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我国的富煤、贫油、少气的资源特点以及国民经济发展对能源需求的高速增长,决定了煤炭在我国能源消费中的主导性地位,决定了煤炭市场的稳定运行主要取决于各煤炭生产企业的良性竞争。正因为服务优势战略重在为客户创造价值升值,是真实体现以“客户为中心”的营销理念,因此它才具有将优势资源整合为优势竞争力,从而有效沟通供需双方,形成长期稳定的战略合作关系,实现“双赢”。
The characteristics of resources rich in coal, lean oil and less gas as well as the rapid growth of energy demand in the national economy determine the dominant position of coal in China’s energy consumption and determine the stable operation of the coal market mainly depends on the coal production The healthy competition of enterprises. It is precisely because the strategy of service advantage focuses on creating value appreciation for customers and truly embodies the marketing concept of “customer-centricity”. Therefore, it has the advantage of integrating superior resources into competitive advantage so as to effectively communicate both supply and demand and form a long-term and stable strategy Cooperation, to achieve “win-win.”