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乐百氏旗下的“脉动”维生素水在全国各地掀起的热销潮无疑为已经饱和的饮料市场增添了几许亮丽的色彩,某些地方竟出现了有钱无货的情况,人们对这个今年5.1刚露脸便迅速窜红,成为饮料市场一匹黑马的功能水所表现出的浓厚兴趣恐怕是始蛹者——乐百氏自己都没有料想到的。“脉动”,这个以维生素的名义搭乘健康快车行销的饮料新宠,能够在如此短的时间里,征服大众的“眼球”,逾越他们的心理预设,成为自己解渴首选的成功不仅仅是它市场契机的恰当把握,概念营销的充分运用和成熟市场通道的支撑,在某种意义上也是一个老品牌捉变市场风云的一次营销攻略。
Robust ’s “pulsating” vitamin water in the hot off the tide across the country undoubtedly added to the already saturated beverage market, a few bright colors, some areas actually appeared rich and out of stock, the people of this year 5.1 Just exposed his face quickly became popular, as the beverage market a dark horse features water, the strong interest shown by I am afraid that the beginning of pupae - Robust himself did not expect. “Pulse”, the new darling of health drinks in the name of vitamin, can conquer public’s “eyeball” in such a short period of time, surpass their psychological precepts, and become their preferred thirst quencher. It is not just its market Proper grasp of the opportunity, the full use of concept marketing and the support of a mature market channel, in a sense, is also an old brand to change the market situation of a marketing strategy.