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品牌国际化,与其说是单纯的经济行为,倒不如说是复杂的文化行为。品牌是加之于人心的印象,品牌国际化实际是争取他国对文化内涵的认同。
Internationalization of brands is not so much a purely economic activity as a complex cultural activity. Brand is combined with the impression of the people, the international brand is actually seeking other countries for the cultural connotation of recognition.