随着中国经济社会的发展和综合实力的增强,中国在国际舞台上扮演着越来越重要的角色。中国政府更加重视国家形象的塑造,这是理所当然的事情。媒体在塑造国家形象方面发挥着很积极的作用,近年来也出现了媒体外交的概念。中国国际广播电台正是这一新概念的积极实践者。值得一提的是,最近几年来,中国国际广播电台俄语广播部推出了多媒体新闻项目《你好中国》,在对俄宣传中国形象方面产生了相当不错的效果。然而遗憾的是,目前中国总体对外宣传的模式常 With the development of China’s economy and society and its overall strength, China has played an increasingly important role in the international arena. It is a matter of course that the Chinese government pays more attention to shaping the national image. The media has played a very active role in shaping the country’s image. In recent years, the concept of media diplomacy has also emerged. China Radio International is the active practitioner of this new concept. It is worth mentioning that in recent years, the radio broadcasting department of China Radio International has launched “Hello China,” a multimedia news project that has produced quite good results in propaganda of China’s image to Russia. However, unfortunately, the current pattern of China’s overall foreign propaganda is often