面对霸主地位的岌岌可危,NIKE保卫战如何打?在前不久的315晚会上,行业“老大”NIKE因“气垫门”事件意外惨入黑名单,这着实狠狠刷了一把存在感,该事件无疑也给NIKE品牌形象带来负面影响。其实,NIKE近一年来的表现就足以让各大分析师的“唱衰”找到依据。2016财年NIKE四个季度的销售收入增长率在固定汇率下分别为30%、28%、27%和23%,处于下降趋势。2017财年(从2016年6月1日至2017 In the face of the dominance of the precarious, how to play NIKE defensive war? In the recent 315 party, the industry “boss ” NIKE “air mattress ” accidentally intoxicated blacklist, it really brushed a Presence, the event will undoubtedly have a negative impact on NIKE brand image. In fact, the performance of NIKE in the past year is enough for major analysts to find their basis. In FY16, NIKE’s four quarterly sales revenue growth rates were declining at a constant exchange rate of 30%, 28%, 27% and 23% respectively. FY 2017 (from June 1, 2016 to 2017)