论文部分内容阅读
内容是电视、广播、报刊、网络等大众传播行业赖以生存的核心资源。自2000年IBM将“媒体内容资产管理”这一概念引入中国以来,以中央电视台为先导的中国广电媒体已经在媒资管理的实践中奋斗了十年,形成了内容资源积累、存储、数字化、管理、应用的初级产业模式。伴随传媒机构自身多元化成长要求,以及文化产业与社会生活紧密互动的社会需求,近年来,媒资管理的目标逐步从单纯的“支持制播”向“支持制播与服务社会”双管齐下转变,并在资源和技术优势的支撑下面向社会大众提供版权销售、来料加工、文化主题培训
Content is the core resource on which the mass media industry such as television, radio, newspapers and periodicals, the Internet and others depend for their survival. Since 2000, when IBM introduced the concept of “Media Content Asset Management” into China, the Chinese broadcasting media led by CCTV has been fighting for ten years in the practice of media investment management, forming a platform for content accumulation, storage, Digital, management, application of the primary industry model. In recent years, the goal of media-funded management has gradually been to support the system of sowing and serving the society from the simple “support system” to the “support of the media”. With the diversified growth requirements of the media organizations themselves and the social needs of the cultural industry closely interacting with social life, "A two-pronged shift, and under the support of resources and technological advantages to provide the community with copyright sales, processing, cultural training