1998年以来,“内需不旺”引起了社会各界的广泛关注。政府部门虽采取了诸多政策措施(包括降低利率、推出消费信贷、提供优惠等等),但成效并不理想。原因究竟何在?一些人认为,内需不旺主要是指“消费需求不旺”,其成因在于城乡居民的“预期收入”下降,或“预期支出”增加,从而购物热情降低,因此,主张实行刺激消费需求的政策。笔者认为,90年代以来,我国的内需格局已发生根本变化,城乡居民拥有充足的货币和购买力, Since 1998, “not strong domestic demand” has drawn widespread public concern. Government departments have taken many policy measures (including lowering interest rates, introducing consumer credit, providing concessions, etc.), but the results are not satisfactory. Some people think that the weak domestic demand mainly refers to the “weak consumer demand” due to the drop in the “expected income” of urban and rural residents or the increase of “expected expenditure”, resulting in a reduction in shopping enthusiasm. Therefore, it is suggested that the stimulus Consumer demand policy. The author believes that since the 1990s, China’s domestic demand pattern has undergone fundamental changes, urban and rural residents have sufficient money and purchasing power,