新闻信息日趋同质化,“注意力”成为稀缺资源已是一个不争的事实。由于受到媒体规格、地域、财力、新闻敏感等诸多主客观因素的影响,一些媒体可能既无法获得新闻来源又无法亲历事件现场,这对于媒体而言实属憾事,长此以往还会无形削弱媒体的竞争力。因此,在难以抢夺第一落点、以 News information is becoming more and more homogeneous. It is an indisputable fact that “attention” has become a scarce resource. Due to many subjective and objective factors such as media specifications, geographical and financial resources, and news sensitivity, some media may not obtain news sources and experience the scene of events. This is a pity for the media and will in the long run invisiblely weaken media competition force. So hard to snatch the first drop to